A personal brand website is an online portfolio that showcases your work and helps people discover who you are as a person. It’s also a great way to build relationships with potential clients and employers. Personal branding is an important part of any business strategy. It helps you stand out in a crowded marketplace and gives you a competitive advantage over other businesses.
In order to create a successful personal brand website, you must first understand what makes up a good personal brand website. You may not know much about web design or coding but don’t worry because we’ve got you covered.
Let me give a peek into reality- I have spent years in the trial and error method of opening a website on my own. It was an overwhelming experience.
But I don’t want you to go through that path, it’s long, and lonely and you almost quit every single day.
I want you to lead a happy, successful, and fulfilling life with the choice of your career!
What You Need To Know Before You Start Building A Personal Brand Website and Make Money
A small Overview!
- You need to know what hosting, domain name, and blogging platform(CMS) means.
- You need to know that if you want an open profitable blog, you need to open your self-hosted website on wordpress.org and not on any other platforms that provide “free hosting services”
Know that WordPress.com and WordPress.org are two different companies!
3. You need to find your perfect niche and target audience- this is the base for any business to thrive.
4. You need SEO knowledge- because google and your readers need the same thing: Quality-authority, trustworthiness, and readability. These are called factors influencing how your website post or page will rank on google
Have you noticed that when you google search for something, you end up getting a perfect answer from the links on Google’s first page?
Well, can your website land on google’s first page and solve the reader’s problems?
You need to know SEO- take my word for it and take the SEO e-book for personal brands that I have created.
5. You need to know which social media platforms work well for your business.
6. You need to be brave enough to ask questions, and initiate conversations, discuss on Facebook groups, webinars to start something! AND CREATE A COMMUNITY.
7. Your Mindset before starting your personal brand website, i.e you have to have clarity on what your whole blog/website is about!
So let’s start off. Remember, I will be there to guide you for the first 1 week when you click on subscribe to my email list below.
Mail me and I promise to guide you through the process, wherever you are stuck. Likewise, join my inner circle of BrandTheYou Facebook group and have like-minded ambitious people to help around!
WHY DO YOU NEED A GOOD DOMAIN NAME AND GOOD HOSTING
If you want to blog on a free platform like blogger, wix, wordpress.com. You can. But not much can be obtained from it.
I started my blogging journey as a hobby fictional blogger on www.brundaoperan.wordpress.com . Look at my blunders.
First- The domain name is bad. It has to be short, and easy to remember.
It can be niche-related like mine brandtheyou.com Or unique like www.shoutmeloud.com . The take is yours as long as you can build a brand around that name.
I want you to choose YOUR NAME for the domain name. There is a reason we call a personal brand website. You need to be known for who you are, what you do, whom do you help and how do you help them. People want to know more about you!
What is the second mistake you find in the domain name?
Well, it is the extension. As you can see, www.brundaoperan.wordpress.com has a long extension of wordpress.com. This means that my blog is free and is hosted by WordPress. If one-day WordPress decides to remove my blog. They can easily do so.
Because I’m renting a space, they are providing me a virtual space to live and write my thoughts, they very well have conditions and free to cut any useful features out there!
You Cannot Generate Revenue Through Ads on Free Hosting
Also, on free hosting, you cannot apply to revenue-generating sites like Google Adsense and you can’t even use plugins. I will shortly tell you what plugins are and how important they are to your blog’s/website’s success.
SO I can’t stress enough but YOU NEED TO SELF-HOST YOUR WEBSITE/BLOG.
Steps to build your personal brand website on your own
- Select a good domain name from Godaddy or Namecheap
- Buy a hosting service from Bluehost, Siteground or chemicloud! I would recommend Chemicloud, they are great!
- Connect WordPress through the service provider. So don’t worry about opening a new account on WordPress. Your hosting service provider will help you connect to WordPress directly.
- Select a good theme-
You can select a theme of your choice from a lot of free WordPress themes. It is said that Astra is an amazing theme.
I went with the paid theme DIVI as I have a lot of options and as I am a non-technical person without much knowledge of coding. Guess what, this theme doesn’t need coding to design.
Read my whole journey with Divi installation to building the website.
Raw Materials To Start A Personal Brand Website
Save money to invest in your website
If you want to open a successful website, then you need to invest some money, even though you will have the opportunity to start your blog for free, don’t go with it(it’s tempting) but it has got many drawbacks.
So let’s see, you are a new coach and have less money at your disposal.
Then You should invest it on at least two things
- Domain Name
- Hosting Service
Actionable Plan to start a money-making Personal Brand Website
1. Decide on your niche
Yes, blogging to make money is not about owning a personal blog and publishing about all the things under the sun. You got to think about your readers aka customers who will visit your blog to gain information or change the way they live.
I have chosen my niche as “Blogging” , you won’t find any recipe or dog care! But just how do you find your niche?
There are a few questions that you need to answer before deciding on the topic:
- How passionate are you about the topic?
- If you are not an expert, are you passionate about researching the niche and improving your knowledge?
- Is your profitable niche going to help your readers- Educate, Inspire, and Entertain them?
- If so, can you guide them further, give them examples, and provide solutions to their questions?
Now, Go, open a new business Pinterest account.
What is a Blog Niche?
Well, to simplify, a blog niche is a category in that you are going to invest your time researching, validating, and creating content on your blog/website.
Now, you are a coach in your field of expertise.
Know the difference between blog and website now!
So how are you going to know whether your selected niche will drive traffic and helps you make money? Because you want to start a blog and make money from it.
2. Search for a desirable Domain Name
You need to choose a domain name and pay for it. Find cheap domian names in Godaddy.com and namecheap.com.
Not all the domain names you like will be available for your budget! So you need to make some compromises when you want the domain name of your choice.
How to Select a Good Domain Name For Your Business Blog?
NOTE: Almost all hosting service providers say that you will be given a free domain name if you choose them.
But the problem with this is, it is free as long as you are using their hosting. If you dissatisfied with their service. then while transferring your website to another host, there will be downtime which is not good for the website’s health.
3. SELECT A HOSTING
Open an account in Bluehost if you are a beginner. I did that, I stayed with them for a year.
The best part of Bluehost is that they have one-click installation of WordPress. No hassles.
But as the server is used by many people all over the world, they will not be able to dedicate time to solve your website related problems ASAP. Hence if you are just beginning then Bluehost is a good option.
BUT I chose Chemicloud
Reasons why I chose chemicloud
- They provide good customer support and listens to my problems gets it fixed quickly
- I stay in Bangalore, India, they provide a dedicated server in Bangalore. Hence the geography actually helps my website load faster and gives a better performance.
Look for the orange dots on the map to know the server nearest to you!
3. Select a Theme
WordPress provides a lot of free themes for you to customize.
The best free themes are
- Astra along with the Elementor plugin
- The best feminine theme is bluchic
- The Best premium paid theme is Divi
How Do you customize your theme, the brand colors, the brand fonts, and even the writing style is important while branding your blog?
Please read this article on………..to customize the WordPress theme.
4. Put Your Blog On Maintenance Mode
If you are going to give the designing part to a web developer, then you need not have to worry about the whole process.
But this is you, a single man/woman army. So you need to know that until you fill in the content pages, your blog has to on maintenance mode or coming soon mode.
What Do You need to do?
Go to plugins on the dashboard>select Add New> In the search bar, type coming soon( the seedpro option will be available).
Install and activate the plugin.
Also design it with your choice of words, background image or background color.
Then return back to building your content on your website.
5. Delete Your Default “Hello World” page
Once you login to your website. There will be a default “Hello World Page”.
To delete this
>Go to wordpress dashboard
>Click on posts>all posts
>You will see the post “Hello World”.
>Click On Trash and delete to start anew with a site structure.
5. Site Structure- Page Content
Decide on what pages you will be displayed in the navigational bar of your website.
The best practice is to include
- Home/start here page
- About Me/ About Us page
- Contact Me Page
- Work with Me page
- Services page
- Your main categories
6. HAVE A CONTENT STRATEGY
I cannot stress the importance of this. You can go buy a domain name, host, and a theme. But if you start writing without a strategy, please don’t expect huge results.
This is where SEO is going to play an important role.
Read the Actions to be taken Now
Now not every page is necessary. It depends on your niche but don’t forget to include the first 3 pages. It’s kinda standard. Later, study some blogs on your niche and come up with page name ideas.
Choose where you want it to go.
Again, if yours is a free theme, then go to the appearance section on the dashboard and click on widgets.
You can add from the lot. check out the image.
7. Install Plugins
Plugins are small applications on WordPress that make things easier for you to run your website.
Here is an article for the list of useful plugins that are required for you to set up a successful blog and running.
Yoast SEO is a highly recommended plugin. Go explore the plugins area on your WordPress dashboard. Try to get comfortable with the WordPress dashboard options. Explore it.
Also remember, plugins are to be used moderately. So don’t go by installing every plugin that you are attracted to. Some might have bugs with them, and some might slow down your website altogether.
8. Start Your Email List
Now, I know, you would be like, I am still new to it.
No, it’s always better to start your blogging journey with a freebie that you are going to give to your readers in exchange for their email address.
Start creating a simple checklist in your category and put it in your email optin.
Remember, not everything is going to remain the same, technologies keep updating, the system keeps changing. So, you need to have your followers connected to you through emails. In the future, when you launch your product, these people likely to buy it from you.
You need to integrate your mail service provider with your website.
9. Start Writing
Blog posts, blog pages, the cornerstone articles and call to action trigger on required places.
So writing can be daunting at first, well because you are going to invest a lot of your time here but nobody gets to read your articles then its a waste.
So first check this article on how to create a blog post that brings readers . I talk about blog structure, anatomy and how you can write it so that Google loves you and puts you on the first page.
Pro Tip- When you cannot create and face a writer’s block. Start documenting. Because this is your own journey and only you can do this well in an authentic way.
10. Promote- Writing is Never Enough
Whatever you write must reach your audience. So share it on your social media sites. You are going to get backlinks which is a huge benefit for your website. Share your knowledge. Help people on quora by answering to their questions on quora.
– Write articles on Medium- Your journey.
Share your writing pics and episodes of achievement and craziness on Instagram and Facebook.
Join Facebook groups and grow your blog by helping others.
Leverage LinkedIn to Position yourself as a thought leader.
Coaching is a profession where you will be helping other readers to excel in their life, career, organization, or whatever your niche is.
You are providing service to the society.
Never underestimate what you can do.
Now just don’t skip to another article or images to consume information.
Start implementing. Even better, focus on serving your clients and building your authority while our expert team will build you a personal brand website that can bring you clients while you sleep!