by Brunda | Feb 3, 2023 | personal brand interview
Krusha Sahjwani Malkani is a LinkedIn Top Voice, ICF Certified Career & Life Coach (ACC), Director and Head of Asia at Sociabble, LinkedIn CAP 2022 , Published Author, Social Samosa Superwoman 2021, and of course a wonderful human brimming with love for all things under the sun. She is an inspiration to the next generation when she speaks about her career journey and following her heart has always led her to unimaginable fulfillment and success
It has been wonderful to chat with her and knowing more about her journey. Right now, she is basking in the success of her debut fiction book ” The Year That Changed Everything”
You can buy her book here
1. If you could define Krusha Sahjwani Malkani in one effective sentence, what would it be?
A forever student!
2. You have been a multi-passionate person throughout your life, how do you find the energy and time to fulfill them?
I think the thing about being multi-passionate is that you derive your energy from those very passions. So ironically not making time for them, leaves you feeling less energetic.
3. Tell us more about your professional success as the Head and Director of Asia at Sociabble?
Sociabble is very special to me. I’ve been with the company for 6+ years. It started with a 6-month contract to work out of their Paris office. I showcased success there and then brought the company to India to set up here alone in a market that wasn’t ready but something kept me going. And I’m so glad it did because today we are a complete team here in India and the company continues to grow here in Asia as well as globally by leaps and bounds each year. The company culture is unmatched and the bootstrapped vision is inspiring!
4. You published your debut fiction book, could you give us a peek into the protagonist’s mind?
Yes, I did! The book is called ‘The Year that Changed Everything’. The protagonist is a 22-year-old girl, Kinjal who loses her father. She shared a dysfunctional relationship with the man so its difficult to process. To make it tougher (or easier) she finds his diaries and it unveils so much she didn’t know about her father. The book takes you on her journey as she unpacks that, alongside regular coming-of-age situations at her age like her love life and career.
5. Tell us that one major moment in life that changed your entire perspective and pushed you into coaching?
I think coaching was a gradual find for me. I was always told I’d be a good therapist but something about it didn’t fit for me. So coaching was the answer to that itch I’d been trying to scratch but it took years for it to find me, or me it. The final push however was during the pandemic when the urge was stronger than ever to create impact and add value to others using this skill and so I went back to school in 2020-21 and launched my coaching business in early 2022.
6. You have built a very strong personal brand on Linkedin, any guidance for beginner coaches who want to build their brand presence?
What’s worked for me may sound very cliché but it’s the truth – being consistent and authentic! I didn’t have a plan. I just loved to write and LinkedIn gave my words a home. And I continued to just post regularly and from the heart and stayed true to my voice. Luckily, that worked out!
7. What was your childhood dream and how has it helped you build your career?
My childhood dream was to become an author which I have finally fulfilled and started taking more seriously. I think writing as a skill has helped me tremendously in my career whether it meant writing the right kind of emails (my managers always said I had a way with words), or putting out LinkedIn posts that struck a cord or even spoken word in my sales pitches.
8. What are your plans for the next 5 years? Seems farfetched, but I know you would have envisioned it!
I work best with 1 year at a time. But I can let you in on my vision. In this next decade (which is also my 30s) – I want to do a lot more purposeful work that puts me in a flow state as often as possible. I see this happen in content creation for me, whether it’s social media, articles, podcasts. Definitely in writing – I’d like to ideally write more books and be part of such creative projects. In coaching – this was my first year in the business and I’ve gained valuable experience but I’d now like to slowly see this blossom into a more clear vision – ideally to help more women in India come into their own and kick ass at life! Personally, I definitely see a lot of family time in this phase of life, continue to spend time with loved friends, travel, and continue to focus on personal health and fitness, and hobbies! So yes, it’s fairly broad at the moment and I keep a very open mind to any changes in this plan. Someone above is planning this out way better than I can. I’m just doing my bit 😊
9. What can your readers expect exclusively from you when they subscribe to your newsletter?
Please share the link
In my newsletter I share content exclusive to the newsletter and not part of my posts on LinkedIn. It’s currently focused on coaching and just ways to best make use of it and also improve our quality of life. As with all my content, it’s based on personal reading or experiences.
10. Recession and AI taking over jobs are the two fears in everybody’s mind. How can we combat and thrive in situations like these?
I think first what you focus on grows so I try not to have my focus on fears. Secondly, to ensure continuous upskilling and personal growth. And look at AI for example as an opportunity, not a threat. I am happy to see if it can make my life easier and we work lesser hours while creating more impact – why not? Let AI grow but ensure we keep growing even more 😊
Reach out to her on
Buy Her Book
by Brunda | Nov 20, 2022 | Personal Brand Example, personal brand interview, Personal Branding
The epitome of energy, ideas, an inspiring journey, and a woman who is crystal clear about her vision and mission. Some women have an aura to them, some strange energy that can attract you with just one talk. This interview with Cherilynn has exactly been the same. She is a classic example of when a woman decides to grow, she takes women around her to the path to success. This amazing Executive coach has been on the journey of placing women in the C-suite and helping them live their dream life.
She is a Keynote speaker, author, Executive Coach, Sales Coach, SalesForce Influencer 2022, LinkedIn Sales [In]sider 2022and a Powerful Brand Herself.
Let’s read about her incredible journey with the Power Brand Cherilynn Castleman.
- Please give us a sneak peek into your business and how it all started.
I’ve been in sales for a long time since before girl scout cookies for 50 cents a box and have an experience over 30 years as a fortune 500 global sales executive. I know what it like feels like to be the only one in the room and am aware of the challenges faced by black and brown women to sit at the table of their dreams. I started coaching and training women in order to see a million of women of color by 2030, to be at the C-suite top of the leader board or build their own entrepreneurial table. Majority of the women today lack access and financial fluency to get there. That is why I coach and train black and brown women to be too good to be ignored.
- What inspired you to impact women of color every single day in your line of work?
What inspired me for the transition was the fact that we have only one black woman in 65 years to work as a CEO of a Fortune 500 company. She was none other than Ursula Burns, CEO of Xerox. When Ursula was once asked about the reason behind not many women of color in the C-suite, she went on to say marketing and arts won’t help you get there. Women have to learn to be close to money and product which is nothing but sales. We have to learn how to sell. If you’re building a practice or building your own business, you have to learn how to sell. You have to learn how to deliver value. So I started coaching and training women on the nuance of financial fluency and the art of selling into the C-suite and help women understand how an executive mindset works and decide whether they want to be in that C-suite or want to sell into the C-suite.
- What do your coaching programs exactly have to offer other than products and sales?
I offer three things through my coaching programs:
a) I coach black and brown women to become sales entrepreneurs and offer them one-on-one coaching practice. I spend about a third of my time helping large companies recruit, retain, and elevate black and brown women. I talk with their leadership team and, and share ideas on how to see these women, basically helping them with research and studies. And I can send any of these women to you.
b) I then provide coaching and training to these women. I have a cohort where companies will give me anywhere from six to twenty women that I train for three to six months. During this duration, they learn everything from financial fluency, selling into C-suite, empathetic listening, and value-based selling. They also do group coaching so that they can learn how to deal with microaggressions, bullying, and prejudice and also build their hard skills, social selling, pandemic sales strategies, and building high-performance team
c) Finally, the third thing I offer them through my coaching is keynote speaking which I usually do at conferences
- What demographic are you targeting/ What is your target audience?
The majority of my target audience is women between the age of 25 and 45. But I talk to anybody who wants and will help me accomplish my mission to hit a million women by 2030. I have had college kids contact me in the past and I’ve done interviews and events for college students, organizations, and women in sales in college, I have also coached women who are late in their careers and are moving to become chief revenue officers, and are in their fifties or sixties. When you are the only one in the room, it doesn’t matter how old you are.
- How did it all start in the beginning of your coaching career when you were nowhere?
Although I’d been coaching for years, I really didn’t have a framework for it. I didn’t know if I was any good. So, I went back to school and took up an ICF-certified training program. When I came out of that program, I could coach anybody who would listen to me. Post that I started doing what I call an energy exchange. Whenever anything that somebody had, I would do an energy exchange. If they didn’t have an energy exchange, I would ask them to write, follow me on LinkedIn and support me on LinkedIn.
I coached my yoga instructor and she did yoga videos for me. I coached a web person and they designed some web pages for me.
I coached a writer and they helped edit my blogs.
I just coached people and asked them if they would do a testimonial for me. When people would end that, then they would want to start paying.
And I was constantly asking people what worked and what didn’t go well. I was committed to getting better. And my clients started having successes and pushed me to start posting on LinkedIn. I always ask my clients two things when I’m coaching. First, what was the most helpful thing they found from start to end, and second if they would like me to do something different in coaching.
I then learned how to do a conversion coaching session. I mastered my conversion story. Now when I do a conversion story, I know that I’m converting probably 90% of the people I talk to as clients.
I started my prices so low that nobody could deny them. And then once you start, you start raising your prices until you get a no.
- What strategy do you think one should follow for posting content on social media?
Initially, I used to write blog posts and how-to guides but the engagement factor was low then. And then one day somebody suggested me to just write from my heart. So, following that advice I wrote a post from my heart. I was very nervous. I was very afraid and it got over 20,000 views and clicks and engagement that I could not believe. So now every Tuesday I write a post from my heart.
And so now every Tuesday I share a story, and it increases my followers. It makes people connect with me. I write about my granddaughter. I write about being a single mom and much more fun content to which people can relate.
I also do a LinkedIn live or a free webinar every other week. I have always believed in sharing my knowledge as much as I can. The more you share your knowledge, the more you create value. So just coach and consult and just give it away until you’ve mastered it and perfected it and then start charging and keep raising your prices until you get recommendations. But what matters in the whole process is that you stay true to yourself, have a mission, have a vision, and have a value story.
- How can people find you or search for you?
You may go to LinkedIn and look for a sales coach, a saleswoman, or a sales coach for women and you might find me there.
You can also reach out to me through my website: cherilynncastleman.com
by Brunda | Jun 2, 2022 | Personal Brand Example, personal brand interview
No matter who you are, which phase of life you are in, or which niche you choose, there is always something that determines your success. That would be how productive you can be with your time. Twenty-four hours is a lot of time, my friend. But not all of us have the luxury to spend it the way we want. And if we want to master time, then self-discipline is the secret we all know of. But it isn’t easy, we have to create systems around it, set the right trigger system which will prepare us for success.
This is exactly what productivity coach Lynn Bojor does. She is helping business owners with managing their time and being more productive to scale their business. Read on to know her brand story.
She is nineteen, a student, and has figured out how to live life. This can be seen with her being an author, a coach, and managing her blog on her own. She has figured out the best ways to stay productive and has now is determined to solve a million problems by hacking your daily routines and bringing out the best ways to stay productive and live your goals.
Because you do not want to keep chasing your dreams. You gotta live them!
Let’s read on how she has come until now through this interview. Know her better while she is growing into a strong personal brand. Also she started out when the pandemic hit, so stay tuned.
Why did you choose lifestyle productivity as your niche?
Before I had things figured out up to this time, I’ve just always loved making things easier for business owners in any way I can.
I had a substack blog where my aim was to provide clarity for entrepreneurs then I moved to host my own blog: The Entrepreneur’s Clarity Compass (TECC)
After gaining a little bit more clarity,
I figured that balancing work and personal life as an entrepreneur is one common issue and I had an interest in finding answers to these — That’s why I picked the productivity niche.
Later on, I discovered that productivity is a chain. To remain productive at work; there are other parts of your life that you need to take care of as well:
Your habits towards food, social media, sleep, and work ethics — This is why I niched down to lifestyle productivity.
What is the common pain point you see in your target audience?
I’d say not being able to eat the cake and have it.
I mean; not being able to do well at work and still have extra time to chase other things that matter like good relationships with friends and families, hobbies, side hustles, school/a job, and most importantly their health.
What can you promise the creators and business owners who are your target audience with your coaching?
After a 1 month’s session with me, you’ll understand yourself and your productivity patterns better.
A lot of my clients have reported having understood the concept of self-awareness better after roughly two weeks after our sessions.
They’ve also understood why things work the way they do and how to synchronize with your productivity patterns instead of trying to force things.
What are the different kinds of coaching programs you offer?
For now, I only offer one-on-one coaching programs and group accountability sessions because it helps me understand my clients better and build a solid foundation for my coaching business.
Why is productivity so important to our lives?
Well, putting in an effort to understand productivity can be of benefit to one in many ways but excessively focusing on or becoming obsessed with building productivity systems is a distraction in itself.
I also show my clients the few disadvantages of productivity and how to properly manage these.
How did being more productive benefit you?
Understanding and experimenting with various aspects of lifestyle productivity has impacted me in so many ways that I have become emotionally attached to my work (which has its advantages and disadvantages)
Since I understood productivity, I’ve been able to sleep better, lose some excess fat, get rid of bad habits and build good ones, and I’ve learned how to be consistent with tasks that require regular attention.
It’s also helped me with managing my time.
As a student building a brand, I could attend classes, exercise regularly, have time for my business, and still have extra time to learn how to play the guitar which I love so much.
Being able to control my daily activities and constantly crush my goals has also made me more confident in myself and my work processes and not to mention that I’ve met many amazing people like you Bru, during this time.
Can you share one incident from your childhood that helped you choose your niche and sculpt your career?
It’s nothing special but growing up, our parents were always so busy and came back tired from their 9–5 jobs and never really had enough time for their children or anything else.
Now, things have become so much easier since people can work from home and have enough time on their hands to pursue other things that matter.
Now, the issue some people may run into could be how to prioritize and manage all these things that seek attention for your time.
Where do you see yourself in the next 5 years?
In the next 5 years, I must have become an even better version of who I am right now.
My coaching business would have helped at least 5,000 people understand their productivity patterns and live healthy and fulfilling life.
I also see myself visiting other parts of the world as it is a dream of mine to have or accept public speaking engagements to teach other people the things I am knowledgeable about.
What is one piece of advice you give to your peers while building a personal brand?
While setting up systems and structures for yourself and your business, don’t try to reinvent the wheel — follow others who have expertise in those areas.
While doing this, don’t do it mindlessly. Question everything and find what works for you.
It will boost your confidence in yourself and in your work process. You will get better results as well.
How can one reach out to you and benefit from your services?
I am on Twitter as Lynn Bojor. I simplify productivity for creators and business owners on there.
You can also check out my blog where I have created content that you might find helpful if you’re a student, creator or business owner.
If you need to work with me or to book a coaching session you can DM me on Twitter or use my linktree which has other ways of reaching me embedded in it.
That was Lynn Bojor who shared some amazing tips on productivity and her journey. I would love to see more of her work and serve more clients and change lives.
If you are looking to get inspiration to build your own brand and become a coach, head over to the blog section, we have inspiring stories that can help you. Also if you are looking to build your own personal brand and need help, this article on How to build a personal brand might help you.
by Brunda | Dec 11, 2021 | personal brand interview, Personal Branding
Today, we are going to meet a person who has fallen head over heels with words. She has a way with words that makes a person stop scrolling and read what she has to say, a power, I might add. To influence people, through the magic of words alone.
Meenakshi Lohani is a content and copywriter who specializes in writing long-form blogs, ad copies, and landing pages. Throughout her career, she has worked with Indian and global clients, in B2B and B2C domains.
Her writing is a mix of stats and stories. She thoroughly understands the importance of data-driven content in today’s era. To date, she has helped businesses (from different nooks and corners) with personalized, thoughtful, analytical content, which generates visibility, leads, and revenue.
After years of experience in content creation, she is now building her personal brand on LinkedIn, inspiring people and creating opportunities for herself. Read about her brand journey here.
1. How did #wordsbymeenakshi start?
Honestly, it came out of the blue. When the first wave of pandemic hit us, I was doing nothing. Except for celebrating my one-month marriage anniversary.. Lol! That’s when I decided to explore LinkedIn wholeheartedly. I started posting content and interacting with people in my network. At that stage, I was stuck at 250 followers. Eventually, my posts started gaining traction, which pushed me to venture out of my comfort zone and share more of my own experiences and opinions.
In short, I started embracing the platform. That’s when #wordsbymeenakshi was born. It was purely accidental. Despite that, I was able to attract clients, build a community and collaborate with people like you 😉
2. Why did you choose the Linkedin platform to build your personal brand?
I’ve been hooked on the platform for years. Earlier, LinkedIn was seen as a platform for finding jobs and internships, but since the last two years, it has transitioned like sooo much!
LinkedIn has now become a networking channel. It’s a place to develop long-term relationships. Besides getting business, you can also learn, evolve, and be inspired by your community. Which is why I decided to embark on it. The reach is wonderful. The kind of relationships I’ve built on LinkedIn have been very meaningful to me. I wanted to reach the masses, make myself known to my target audience and here I’m today 🙂Also, LinkedIn is a global platform. You get to connect with people all across the globe, with no barriers. Isn’t that amazing..?
3. Which Niche do you prefer writing the most?
Alright.. So I started out as a generic writer- like I would be like, “throw me anything and I’ll handle that.” Initially, I wrote for parenting, home decor, lifestyle, travel, real estate, healthcare, fashion, pet care, digital marketing, education,.. I could go on and on.. This continued for 2 years, but now I only take clients from B2B industries. I love writing blogs for B2B marketing, tech, healthcare, edtech. I call myself a blog writer (long-form blogs are my go-to). Aside from that, I also specialize in managing LinkedIn business pages, IG Captions, ad copies, etc.
4. How did building your personal brand impact your career?
It had a massive impact on my career. I still pat myself on the back for making that move. When I was a full-time writer with no personal brand, I followed other people’s instructions. I was short of some major skills. I sucked at communicating my ideas. I constantly second-guessed myself.
My personal brand (irrespective of the stage it’s in currently) helped me gain confidence, visibility, and loads of new learning along the way. It allowed me to collaborate with so many amazing people out there. I talk to a bunch of like-minded people every now and then. The power of networking on LinkedIn is surreal. This page helped me attract work not only as a freelancer but also a lot of companies reached out to me and asked if I could join their organization. I’m recognized and appreciated for being a thought leader in my industry. In addition to knowing me as a professional, some people also know who I am as a person. So, #wordsbymeenakshi has truly been a game-changer in my career. I owe it to the platform, day in and day out.
5. Who is your target audience?
Guest blog editors, Editors (in general), Marketing Head, Content Strategists, Content Lead, Content Managers, Sales Head, CEO/CTO (startups-mid-size), budding freelancers (especially when I’m looking out for delegation).
6. Which is the most profitable skill people have to learn to ace in this post-pandemic era?
According to me, adaptability, communication, confidence, consistency, and a resilient mindset is the need of the hour.
Whether it’s about securing opportunities or navigating the current landscape, upskilling is a must. The more skills you’ve, the better! We’ve seen layoffs, drops in demand of product/services, blah, blah! To reduce such circumstances, it is important to upskill in a highly volatile market. And when I say, it’s not just plain learning but actionable learning- the one you can apply and take advantage of as soon as possible.
7. What is your inspiration to write?
Writing is my passion. I’ve been writing since I was in school. Initially, the idea was to write down my thoughts on a paper. Gradually, it helped me become a better writer. Speaking of inspiration- I like to see myself emerge stronger and sharper with each new day. I aim to be gold at my craft so I can help more and more people. The hunger to ace my craft is what keeps me going. It’s been 8 years of writing (like professionally) and the desire to get better has never diminished. I write daily. I write even when I don’t feel like it. It’s like oxygen to me. The minute I stopped, I’m gone. It just works that way.
8. What is one thing you were interested in as a child that helped you in your career?
I wanted to be a teacher as a child. I still laugh at how I would have fun with games like “teacher-teacher” Lol!! As I grew up, I wanted to be an anchor. I used to read the news in the school assembly. I participated in annual events and even hosted some functions- All of that required me to communicate effectively in public. It didn’t happen at once, of course! But, The entire process of showing up confidently, speaking in English in front of school teachers and batchmates enabled me to organize my thoughts. I always aimed to be in the spotlight. It instilled in me the traits of a leader- hahaha!. It helped me conquer the fear of being judged. I was heavily involved in co-curricular activities. To put it in simple words- Public speaking, the confidence, and the drive to succeed has, in a huge way, helped me blossom into the person I am today.
9. Where do you see yourself in the next five years?
My plans are nonexistent. Or I’d like to put it this way- I like to be there (in the moment). I do invest in short-term goals- I’m striving to scale my side-hustle. I hope to be a more refined version of myself down the line. Apart from it- expansion, delegation, taking up better opportunities, helping a lot of people is like an \everyday chore to me. The more things go unplanned, the better 😉
Who is your favorite author?
Currently, I’m not reading as much as I did in the past, tbh! Nonetheless, I adore Hemingway, Mark Manson, Dale Carnegie, James Clear, to name a few!
Check out her profile and be inspired
LinkedIn profile – Meenakshi Lohani
If you have a project then reach out to her through her mail Id firstname.lastname@example.org
by Brunda | Nov 17, 2021 | Personal Brand Example, personal brand interview, Personal Branding
Meet Ms. Tushna Pandey who is a Professional Personal Development Coach and speaker. She is a trainer by passion and an Entrepreneur by profession, holding a Master’s degree from London. She has worn many hats until now right from being a trainer, consultant, model, founder, and more. Currently, she is the Founder of Sprouts Career Bridge. She aims at providing quality training and designs her training accordingly. She is one of the best personal brand examples in India
The first time I spoke with Tushnaa, there was a fiery vibe in her communication, it was like she could inspire a million hearts and influence them to take actions driving to their goals. Her passion was evident in every word she spoke. She has positioned herself as a strong personal brand with her own website Tushnaa
The most influential words were
“I don’t subscribe to any particular method as a coach. It’s my holistic approach that makes me anti to the idea of restricting myself to one pattern. It draws upon all the past experiences and skills as a consultant, trainer, model, certified coach, and entrepreneur. My goal is to support each individual individually, understanding their strength, weaknesses and goals and plan the next steps accordingly. I believe coaching as a partnership built upon trust. Deep inside if you feel and know you’re capable than what’s you’re doing if so, then you’re in the right place. It all starts with an assessment session. Trust me, if you are willing to do it you will. Period.”
This touched us deeply. In an era of strategies and too much information, her holistic approach was the route to impacting lives.
Read the interview with her and do check out her website to level up your career.
1. What is your business all about and how it impacts your audience?
It’s all about coaching people to help them reach their goals while they also unleash the real them. It helps them to enhance their skills while they also get to know themselves better, change their daily routine, and drive better towards their goals.
2. Where do you find inspiration to impact people every single day in your line of work?
The more people I meet and know, the more problems I see around me. I feel I need to bring more solutions and help more people to grow.
3. Why are soft skills so important in this digital era?
Because that’s barely taught to us and we don’t know its value. Companies hire people who are good at their soft skills. Soft skills requirements are 70%-80% while hard skills are the rest of the percentage requirements. It’s also not only about speaking, it’s more than that. How do you think hard skills will help with teamwork, time management, communications, problem-solving and others. These are more important than just being good at hard skills.
4. If there is one thing you could change about your industry, what would it be?
The quality is given to the people. I mean yes we all are here to make money but when money becomes your priority over people you don’t see the quality being delivered. While the goals of the individuals are also overlooked and the same copy-paste program is carried out throughout.
5. How are you helping the young generation who are stuck at home during pandemics and are graduating without having to attend real classes?
By providing online sessions and helping them with the resources to their doorstep if needed like books, printouts etc.
6. What is the biggest myth about public speaking and how do you break it for our readers?
Public speaking doesn’t only mean standing on a podium and addressing a throng of crowd. If you’re in a meeting room of 5 people and you’ll have to speak in front of them, that is also public speaking.
7. If someone aims to be a public speaker, what is the suggested career path?
As mentioned, public speaking is not only about addressing a big crowd. But if that’s what you aim to do then the following career path could justify:
- Motivational Speaker
- News anchor
8. Who is your inspiration in choosing a career as a communication coach?
I would say I see some motivational speakers, keynote speakers, business tycoons like Jay Shetty, Sir Richard Branson, Robert Kiyosaki, and more. The way they speak, handle the crowd, handle the questions being asked, it just gives me goosebumps. And I used to think that if I could do any close justice to inspire people and change their lives then I guess that would be my biggest achievement. Also, I have always been fascinated to speak on a stage
9. How do you feel every time when you face an audience on stage?
Well, I am nervous just like every normal human being but in the end, I steal the show for sure.
10. What is one piece of advice you would give for the generation facing pandemics and are struggling with communications?
Don’t think of this time and situation as a situation where you can’t do anything, or your life is at a halt or any negative thoughts. Learn how to find the positives in every negative situation. That’s how you’ll be able to grow and succeed. So instead you must be thinking how can I use this time well while I stay at home. What are the skills I can learn before the market opens and before I start going to companies for interviews?, how can I get better opportunities, what else can I learn, and blah blah. No one can say that he knows it all and there’s nothing more to learn. There’s always room to learn, grow and get better.
Coaches are aware of how to ignite passion and motivate people. They have an energy that is contagious and knows exactly how to get their team excited. By Brian Cagneey
Do contact her on
LinkedIn- Tushnaa Pandey
Twitter profile- https://twitter.com/tushnaap
Personal Brand Website- TUSHNAA
To learn more about owning a personal brand website, read this article
Contact her through mail using email@example.com
If you are not clear about building your brand, we are there to help you. This article on Brand Clarity is sure to help you get clarity to be listed as one of the strong personal brand examples.
by Brunda | Sep 10, 2021 | personal brand interview
A personal brand is an asset, adds credibility, and can open doors that would otherwise not be there prior.
This is the fertile age for start-ups. But there is a high percentage of businesses that don’t make it into success. The reasons might be many, but legal illiteracy can become such a hindrance to growth. A business has to be legally backed and ready for any risk that is going to pass them. To help people start their businesses and run them successfully, we have James Greene, a business coach whose primary aim is to provide legal resources and help to aspiring entrepreneurs so that their business can thrive without any backlashes from the legal end.
Isn’t this something that all of the entrepreneurs, business owners crave for. Someone, who has knowledge for both business and the law. So let’s read what James Greene has to offer us and how he grew into a strong personal brand.
1. Why did you choose the legal and business niche together?
This was always the dream I envisioned since high school. I knew I loved business and I knew I loved working with legal materials. When I was in Senior year of high school, I took a Dual-Enrollment class at the local community college which happened to be Business Law. It was from that point on I knew this is exactly my goal. However I do it, I would mix business and law and enjoy what I am doing. Before attending law school, I started my first business while in College which was the best thing I ever could have done. It showed me so much insight into the struggles, issues, and challenges that new entrepreneurs deal with when launching a business. Now as an attorney in Florida I am able to also work directly with business owners and help them in all aspects of their business.
2. What are the Three fundamental rules that every business owner must be aware of while opening a business?
The Top 3 Rules all business owners must know:
- ALWAYS use contracts. Without a contract, there is no proof of what was agreed to. I see so many business owners lose time and money due to overlooking this point. A contract protects all parties involved and does not need to be as intimidating as they may first seem. Finding a great attorney or resources to obtain templates is always a great idea. This is why I am creating a new business offering where business owners can easily access contract templates for less than what an attorney will charge.
- Make sure you have your business set up properly. I always call this a Strong Legal Foundation. This includes your business entity, agreements between the partners, bank accounts, etc. You can create the best business concept ever, but it can crumble without a legal foundation.
- Never Give Up. It gets hard at times and you will want to quit, but the difference between those who succeed and those who don’t is the ones who push through the hardest times. The first idea may not be it, nor the second or third, but keep trying and keep pushing forward. There will be the day you have a breakthrough.
3. What was your childhood dream and has it helped you in choosing this career?
I had an interesting progression of career dreams. In elementary school I started my fascination with the law field. Back then it was a police officer, then in Middle School it became an FBI Agent, and then in High School I knew I wanted to become an Attorney. In addition, I always wanted to start a business. I did not know exactly what it would be for awhile, but it certainly worked out so far.
4. What is your business all about?
I have a few businesses running at the moment.
Ryft Media is a digital marketing agency where we help clients promote their business through content and paid advertising.
Hustle Full Throttle is a holistic business coaching platform offering Business Coaching programs that provides business owners proven strategies that help to build their business, a balance of business strategy, mindset, and hands on support. I developed a new Unlimited Coaching strategy that allows business owners to get the help they need when they need it rather than being stuck to a set call schedule. I find that to be the biggest downside to many coaching programs because sometimes you need an answer right then or within a day, not within a week or more.
One of my next big projects is developing a business focused around providing legal resources and education to entrepreneurs. It will be a platform where you can obtain information about legal aspects of business in easy to understand forms as well as gaining access to resources such as contact templates to help protect your business. I am really excited for this platform because it is furthering my main goal and also providing a much needed resource to any entrepreneur.
5. When did this idea of helping entrepreneurs especially with the legal part of the business form?
When I went through the steps of starting my first business I came across a HUGE learning curve and many issues that came up over the years. But the key aspect for almost all of it was it could be avoided if we knew better the first time around. I could see how much help entrepreneurs needed and finding the answers was not as easy as it should be. I wanted to take the knowledge I accumulated over the years and be able to help others avoid the costly mistakes and also make sure they are protected.
6. Which social media platform do you prefer to create more content?
I really love TikTok! That single platform is what ignited everything that I am doing now because I was able to provide such great needed value and begin building a personal brand. I find it so easy for me to create content and I enjoy doing it, which I always think is important. At least not until recently, Instagram was always about photos and content that I did not enjoy creating so it was never my favorite. Luckily now I am able to repurpose the content I create with TikTok through multiple platforms.
7. How important is showing up as a personal brand important in this digital time?
I think this is extremely important in today’s time. A personal brand is very valuable and can help further your mission and goals. So many people have such valuable knowledge that they do not share with anyone else and if they were to they too could build a personal brand. A personal brand is an asset, adds credibility, and can open doors that would otherwise not be there prior.
8. Can you help our audience by breaking one popular business myth?
The biggest myth I always see is you need to know what you are doing before you can launch a business. It does not matter what you know, what degrees you have, what past experience you have. All of these things can be learned as you build. While of course prior knowledge helps with launching a business, it should not ever stop someone in their tracks. Go and launch that business. Whether it fails or succeeds you tried and that is what matters. Failure is only a great lesson for the next round, embrace failure and things can become easier for you.
9. What are your plans for the next five years?
Over the next 5 years I am focusing on building up my vision. In the end I am going to create a platform that entrepreneurs can easily go to when they need legal resources, education, and services. I find it super exciting to be able to hone in something I enjoy so much. In addition, I want to start making angel investments into early-stage startups. This has always been a goal of mine and I cannot think of anything better to pursue. The current startup era is amazing with the amount of talent and business concepts being developed right now, I am excited to see the next concepts to become huge in the coming years.
10. Where can one connect to you?
Always feel free to reach out and ask any questions! You can find me through any of these:
My website: https://www.hustlefullthrottle.com/
So if you are someone who is starting out or looking ways to market your business, James Greene is the person. Do reach out to him on his social media channels and his website. Get on a call with him and be legally well informed. This will help you better decision making and having your business thrive.
James Greene is sure one strong personal brand genuinely helping people out while creating a greater impact.