No matter who you are, which phase of life you are in, or which niche you choose, there is always something that determines your success. That would be how productive you can be with your time. Twenty-four hours is a lot of time, my friend. But not all of us have the luxury to spend it the way we want. And if we want to master time, then self-discipline is the secret we all know of. But it isn’t easy, we have to create systems around it, set the right trigger system which will prepare us for success.
This is exactly what productivity coach Lynn Bojor does. She is helping business owners with managing their time and being more productive to scale their business. Read on to know her brand story.
She is nineteen, a student, and has figured out how to live life. This can be seen with her being an author, a coach, and managing her blog on her own. She has figured out the best ways to stay productive and has now is determined to solve a million problems by hacking your daily routines and bringing out the best ways to stay productive and live your goals.
Because you do not want to keep chasing your dreams. You gotta live them!
Let’s read on how she has come until now through this interview. Know her better while she is growing into a strong personal brand. Also she started out when the pandemic hit, so stay tuned.
Why did you choose lifestyle productivity as your niche?
Before I had things figured out up to this time, I’ve just always loved making things easier for business owners in any way I can.
I had a substack blog where my aim was to provide clarity for entrepreneurs then I moved to host my own blog: The Entrepreneur’s Clarity Compass (TECC)
Later on, I discovered that productivity is a chain. To remain productive at work; there are other parts of your life that you need to take care of as well:
Your habits towards food, social media, sleep, and work ethics — This is why I niched down to lifestyle productivity.
What is the common pain point you see in your target audience?
I’d say not being able to eat the cake and have it.
I mean; not being able to do well at work and still have extra time to chase other things that matter like good relationships with friends and families, hobbies, side hustles, school/a job, and most importantly their health.
What can you promise the creators and business owners who are your target audience with your coaching?
After a 1 month’s session with me, you’ll understand yourself and your productivity patterns better.
A lot of my clients have reported having understood the concept of self-awareness better after roughly two weeks after our sessions.
They’ve also understood why things work the way they do and how to synchronize with your productivity patterns instead of trying to force things.
What are the different kinds of coaching programs you offer?
For now, I only offer one-on-one coaching programs and group accountability sessions because it helps me understand my clients better and build a solid foundation for my coaching business.
Why is productivity so important to our lives?
Well, putting in an effort to understand productivity can be of benefit to one in many ways but excessively focusing on or becoming obsessed with building productivity systems is a distraction in itself.
I also show my clients the few disadvantages of productivity and how to properly manage these.
How did being more productive benefit you?
Understanding and experimenting with various aspects of lifestyle productivity has impacted me in so many ways that I have become emotionally attached to my work (which has its advantages and disadvantages)
Since I understood productivity, I’ve been able to sleep better, lose some excess fat, get rid of bad habits and build good ones, and I’ve learned how to be consistent with tasks that require regular attention.
As a student building a brand, I could attend classes, exercise regularly, have time for my business, and still have extra time to learn how to play the guitar which I love so much.
Being able to control my daily activities and constantly crush my goals has also made me more confident in myself and my work processes and not to mention that I’ve met many amazing people like you Bru, during this time.
Can you share one incident from your childhood that helped you choose your niche and sculpt your career?
It’s nothing special but growing up, our parents were always so busy and came back tired from their 9–5 jobs and never really had enough time for their children or anything else.
Now, things have become so much easier since people can work from home and have enough time on their hands to pursue other things that matter.
Now, the issue some people may run into could be how to prioritize and manage all these things that seek attention for your time.
Where do you see yourself in the next 5 years?
In the next 5 years, I must have become an even better version of who I am right now.
My coaching business would have helped at least 5,000 people understand their productivity patterns and live healthy and fulfilling life.
I also see myself visiting other parts of the world as it is a dream of mine to have or accept public speaking engagements to teach other people the things I am knowledgeable about.
What is one piece of advice you give to your peers while building a personal brand?
While setting up systems and structures for yourself and your business, don’t try to reinvent the wheel — follow others who have expertise in those areas.
While doing this, don’t do it mindlessly. Question everything and find what works for you.
It will boost your confidence in yourself and in your work process. You will get better results as well.
How can one reach out to you and benefit from your services?
I am on Twitter as Lynn Bojor. I simplify productivity for creators and business owners on there.
You can also check out my blog where I have created content that you might find helpful if you’re a student, creator or business owner.
If you need to work with me or to book a coaching session you can DM me on Twitter or use my linktree which has other ways of reaching me embedded in it.
That was Lynn Bojor who shared some amazing tips on productivity and her journey. I would love to see more of her work and serve more clients and change lives.
If you are looking to get inspiration to build your own brand and become a coach, head over to the blog section, we have inspiring stories that can help you. Also if you are looking to build your own personal brand and need help, this article on How to build a personal brand might help you.
Today, we are going to meet a person who has fallen head over heels with words. She has a way with words that makes a person stop scrolling and read what she has to say, a power, I might add. To influence people, through the magic of words alone.
Meenakshi Lohani is a content and copywriter who specializes in writing long-form blogs, ad copies, and landing pages. Throughout her career, she has worked with Indian and global clients, in B2B and B2C domains.
Her writing is a mix of stats and stories. She thoroughly understands the importance of data-driven content in today’s era. To date, she has helped businesses (from different nooks and corners) with personalized, thoughtful, analytical content, which generates visibility, leads, and revenue.
After years of experience in content creation, she is now building her personal brand on LinkedIn, inspiring people and creating opportunities for herself. Read about her brand journey here.
1. How did #wordsbymeenakshi start?
Honestly, it came out of the blue. When the first wave of pandemic hit us, I was doing nothing. Except for celebrating my one-month marriage anniversary.. Lol! That’s when I decided to explore LinkedIn wholeheartedly. I started posting content and interacting with people in my network. At that stage, I was stuck at 250 followers. Eventually, my posts started gaining traction, which pushed me to venture out of my comfort zone and share more of my own experiences and opinions.
In short, I started embracing the platform. That’s when #wordsbymeenakshi was born. It was purely accidental. Despite that, I was able to attract clients, build a community and collaborate with people like you 😉
2. Why did you choose the Linkedin platform to build your personal brand?
I’ve been hooked on the platform for years. Earlier, LinkedIn was seen as a platform for finding jobs and internships, but since the last two years, it has transitioned like sooo much!
LinkedIn has now become a networking channel. It’s a place to develop long-term relationships. Besides getting business, you can also learn, evolve, and be inspired by your community. Which is why I decided to embark on it. The reach is wonderful. The kind of relationships I’ve built on LinkedIn have been very meaningful to me. I wanted to reach the masses, make myself known to my target audience and here I’m today 🙂Also, LinkedIn is a global platform. You get to connect with people all across the globe, with no barriers. Isn’t that amazing..?
3. Which Niche do you prefer writing the most?
Alright.. So I started out as a generic writer- like I would be like, “throw me anything and I’ll handle that.” Initially, I wrote for parenting, home decor, lifestyle, travel, real estate, healthcare, fashion, pet care, digital marketing, education,.. I could go on and on.. This continued for 2 years, but now I only take clients from B2B industries. I love writing blogs for B2B marketing, tech, healthcare, edtech. I call myself a blog writer (long-form blogs are my go-to). Aside from that, I also specialize in managing LinkedIn business pages, IG Captions, ad copies, etc.
4. How did building your personal brand impact your career?
It had a massive impact on my career. I still pat myself on the back for making that move. When I was a full-time writer with no personal brand, I followed other people’s instructions. I was short of some major skills. I sucked at communicating my ideas. I constantly second-guessed myself.
My personal brand (irrespective of the stage it’s in currently) helped me gain confidence, visibility, and loads of new learning along the way. It allowed me to collaborate with so many amazing people out there. I talk to a bunch of like-minded people every now and then. The power of networking on LinkedIn is surreal. This page helped me attract work not only as a freelancer but also a lot of companies reached out to me and asked if I could join their organization. I’m recognized and appreciated for being a thought leader in my industry. In addition to knowing me as a professional, some people also know who I am as a person. So, #wordsbymeenakshi has truly been a game-changer in my career. I owe it to the platform, day in and day out.
5. Who is your target audience?
Guest blog editors, Editors (in general), Marketing Head, Content Strategists, Content Lead, Content Managers, Sales Head, CEO/CTO (startups-mid-size), budding freelancers (especially when I’m looking out for delegation).
6. Which is the most profitable skill people have to learn to ace in this post-pandemic era?
According to me, adaptability, communication, confidence, consistency, and a resilient mindset is the need of the hour.
Whether it’s about securing opportunities or navigating the current landscape, upskilling is a must. The more skills you’ve, the better! We’ve seen layoffs, drops in demand of product/services, blah, blah! To reduce such circumstances, it is important to upskill in a highly volatile market. And when I say, it’s not just plain learning but actionable learning- the one you can apply and take advantage of as soon as possible.
7. What is your inspiration to write?
Writing is my passion. I’ve been writing since I was in school. Initially, the idea was to write down my thoughts on a paper. Gradually, it helped me become a better writer. Speaking of inspiration- I like to see myself emerge stronger and sharper with each new day. I aim to be gold at my craft so I can help more and more people. The hunger to ace my craft is what keeps me going. It’s been 8 years of writing (like professionally) and the desire to get better has never diminished. I write daily. I write even when I don’t feel like it. It’s like oxygen to me. The minute I stopped, I’m gone. It just works that way.
8. What is one thing you were interested in as a child that helped you in your career?
I wanted to be a teacher as a child. I still laugh at how I would have fun with games like “teacher-teacher” Lol!! As I grew up, I wanted to be an anchor. I used to read the news in the school assembly. I participated in annual events and even hosted some functions- All of that required me to communicate effectively in public. It didn’t happen at once, of course! But, The entire process of showing up confidently, speaking in English in front of school teachers and batchmates enabled me to organize my thoughts. I always aimed to be in the spotlight. It instilled in me the traits of a leader- hahaha!. It helped me conquer the fear of being judged. I was heavily involved in co-curricular activities. To put it in simple words- Public speaking, the confidence, and the drive to succeed has, in a huge way, helped me blossom into the person I am today.
9. Where do you see yourself in the next five years?
My plans are nonexistent. Or I’d like to put it this way- I like to be there (in the moment). I do invest in short-term goals- I’m striving to scale my side-hustle. I hope to be a more refined version of myself down the line. Apart from it- expansion, delegation, taking up better opportunities, helping a lot of people is like an \everyday chore to me. The more things go unplanned, the better 😉
Who is your favorite author?
Currently, I’m not reading as much as I did in the past, tbh! Nonetheless, I adore Hemingway, Mark Manson, Dale Carnegie, James Clear, to name a few!
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Meet Ms. Tushna Pandey who is a Professional Personal Development Coach and speaker. She is a trainer by passion and an Entrepreneur by profession, holding a Master’s degree from London. She has worn many hats until now right from being a trainer, consultant, model, founder, and more. Currently, she is the Founder of Sprouts Career Bridge. She aims at providing quality training and designs her training accordingly. She is one of the best personal brand examples in India
The first time I spoke with Tushnaa, there was a fiery vibe in her communication, it was like she could inspire a million hearts and influence them to take actions driving to their goals. Her passion was evident in every word she spoke. She has positioned herself as a strong personal brand with her own website Tushnaa
The most influential words were
“I don’t subscribe to any particular method as a coach. It’s my holistic approach that makes me anti to the idea of restricting myself to one pattern. It draws upon all the past experiences and skills as a consultant, trainer, model, certified coach, and entrepreneur. My goal is to support each individual individually, understanding their strength, weaknesses and goals and plan the next steps accordingly. I believe coaching as a partnership built upon trust. Deep inside if you feel and know you’re capable than what’s you’re doing if so, then you’re in the right place. It all starts with an assessment session. Trust me, if you are willing to do it you will. Period.”
This touched us deeply. In an era of strategies and too much information, her holistic approach was the route to impacting lives.
Read the interview with her and do check out her website to level up your career.
1. What is your business all about and how it impacts your audience?
It’s all about coaching people to help them reach their goals while they also unleash the real them. It helps them to enhance their skills while they also get to know themselves better, change their daily routine, and drive better towards their goals.
2. Where do you find inspiration to impact people every single day in your line of work?
The more people I meet and know, the more problems I see around me. I feel I need to bring more solutions and help more people to grow.
3. Why are soft skills so important in this digital era?
Because that’s barely taught to us and we don’t know its value. Companies hire people who are good at their soft skills. Soft skills requirements are 70%-80% while hard skills are the rest of the percentage requirements. It’s also not only about speaking, it’s more than that. How do you think hard skills will help with teamwork, time management, communications, problem-solving and others. These are more important than just being good at hard skills.
4. If there is one thing you could change about your industry, what would it be?
The quality is given to the people. I mean yes we all are here to make money but when money becomes your priority over people you don’t see the quality being delivered. While the goals of the individuals are also overlooked and the same copy-paste program is carried out throughout.
5. How are you helping the young generation who are stuck at home during pandemics and are graduating without having to attend real classes?
By providing online sessions and helping them with the resources to their doorstep if needed like books, printouts etc.
6. What is the biggest myth about public speaking and how do you break it for our readers?
Public speaking doesn’t only mean standing on a podium and addressing a throng of crowd. If you’re in a meeting room of 5 people and you’ll have to speak in front of them, that is also public speaking.
7. If someone aims to be a public speaker, what is the suggested career path?
As mentioned, public speaking is not only about addressing a big crowd. But if that’s what you aim to do then the following career path could justify:
8. Who is your inspiration in choosing a career as a communication coach?
I would say I see some motivational speakers, keynote speakers, business tycoons like Jay Shetty, Sir Richard Branson, Robert Kiyosaki, and more. The way they speak, handle the crowd, handle the questions being asked, it just gives me goosebumps. And I used to think that if I could do any close justice to inspire people and change their lives then I guess that would be my biggest achievement. Also, I have always been fascinated to speak on a stage
9. How do you feel every time when you face an audience on stage?
Well, I am nervous just like every normal human being but in the end, I steal the show for sure.
10. What is one piece of advice you would give for the generation facing pandemics and are struggling with communications?
Don’t think of this time and situation as a situation where you can’t do anything, or your life is at a halt or any negative thoughts. Learn how to find the positives in every negative situation. That’s how you’ll be able to grow and succeed. So instead you must be thinking how can I use this time well while I stay at home. What are the skills I can learn before the market opens and before I start going to companies for interviews?, how can I get better opportunities, what else can I learn, and blah blah. No one can say that he knows it all and there’s nothing more to learn. There’s always room to learn, grow and get better.
Coaches are aware of how to ignite passion and motivate people. They have an energy that is contagious and knows exactly how to get their team excited. By Brian Cagneey
When you own a business, brand clarity is what helps you to succeed. In this article, we learn about brand clarity and personal branding. When the word ” Brand” comes into the picture. Most of you identify it with the visual identity like the LOGO, the brand colors and so on. But you should be aware that 70% of the start-ups fail in their first five years. This is alarming, but when it was skimmed for research, we found out that there was a lack of brand clarity.
So, in this post, you are going to learn about
What is brand clarity
The Who, What, and Why of a personal brand.
Brand Story and how it impacts your brand deliverability
What is Brand Clarity?
Brand Clarity is defined as the clarity of the company’s vision, mission, and purpose with which the rest of the collaterals are aligned to.
By brand collaterals, I mean, the logo, brand presence on social media, the brochures, the flyers, the ad campaigns. Every tangible collection of media is associated with the brand.
Usually having clarity of your brand helps you in forging a distinct relationship with your audience. They relate to your brand story and create an impression which converts into sales. This is the underrated formula for success.
Your personal brand will have a value which is a collective of your expertise, the brand positioning, the brand collaterals, the differentiation factor, and so on. Its value is also calculated on how well you can communicate your brand to the consumer.
Personal Branding As A Canopy Concept
Branding is not a simple concept, the brand canopy is large with concepts like Brand identity, Brand tone, Brand voice, SEO, marketing, Social Media Marketing, and so on. But if you own the company, then you are in the driver’s seat, let not the canopy devoid you from the root truth. It’s the brand clarity.
It’s what lies beneath the canopy that matters.
When it comes to clarity, we speak about your personal brand. So, the energy tap is the inner work you do. The psychological aspect is what we are more concerned about.
This is the foundation of building a personal brand – Clarity.
The YOU Of Personal Brand
As I said, we start by doing the inner work. Start journaling, start experimenting, start investing in courses and skills. Keep failing forward so that you will know your purpose.
In every personal brand interview, I have one constant question
“What was your childhood dream and how did it help in shaping your career?”
This question is so powerful, it makes you stop what you are doing and think about the times you really wanted to pursue something, those dreams that you were fighting for. Your answer for success actually lies in those times.
I personally was into books and novels. My childhood dream was to author a book. Now, my career revolves around writing. Maybe I’l author a book or two or more. But it showed me the direction.
“What was your childhood dream?”
Write it on a piece of paper and analyze how it got you here. Because don’t worry, your interests can always pivot. But discipline is learned by the personality trait you had as a child who followed his/her dreams.
The next question you will have to answer is
“What are you mostly searching on google or what kind of skills or topics are you constantly learning about.
Analyze that and you will realize who you actually are.
This also solves the major question of Niche selection in deriving brand clarity.
The WHAT Of Personal Brand
Once you are clear about what it is you want to do with your time, The next question is what do you do?
Using all the skills, passion, and purpose you found out What are you going to do with all of it.
Start analyzing and observing a problem, an opportunity. You might already have given deep thought to it but if you are still confused. Then we have a problem.
Your state of mind shows everywhere. The places where your audience comes in contact with your business are called brand touchpoints. It might be your website, your social media content or even the content on your Ad campaigns.
If you are not clear on your offer, on your business foundations. People are left confused.
And confused audience says NO to sales.
Hence your priority is supposed to be what you do before the sales that actually cause a sale.
Focus on getting your brand foundations right and the rest will fall into place. Because when a business is run by an aligned mind. It becomes an unstoppable brand!
The WHO of Personal Brand
It is not only what you do, it is about what transformation you bring in your client’s life that is going to bring the conversions. This is a huge trust factor.
For that, you need to understand your target audience really well. In fact you need to understand them better than themselves. Make sure you know the struggles, their desires, the pain points, and how YOU can help them.
Answer these simple questions
How will their journey be without your help?
In what way can you help them achieve their goals?
Be as specific as possible.
With this, you will gain the confidence to look for them in place you never thought of before.
THE WHY Of your Brand?
Why did you start your business?
There has to be a strong reason for it right?
Consumers tend to buy from brands that stand for something more than just looking at profits.
This is where your brand story- your WHY comes into play. Share it as many times as possible. Get on social media and talk about your story. Talk about the beauty of the scars, talk about your failures, talk about the things that inspired you. Share so that people will find their own purpose through your story.
If you evoke this kind of emotion that leads to transformation. You, as a personal brand have won!
For eg: I started my business because I stopped from creating a career for myself by the patriarchal society. I wanted to share that as long as you believe in yourself and spend little time on building skills, much can be achieved. And through this, I aim to raise myself and others along with me to my full potential.
The Importance Of Brand Story in Brand Clarity
The Art of storytelling is an underrated art of selling. But people buy the story rather than your product. Hence why you started this business becomes the core of your storytelling.
Don’t hide your scars, your story might inspire a million hearts to take the first step.
I love how Coach Nicole– A Business Clarity Coach uses her personal story as the core of her brand story. If you need the inspiration to start, go out and follow her page. She is amazing at what she does.
This brand story is going to impact how people perceive you as a personal brand. It helps to forge a connection between you and the consumers.
The How- Differentiation
The one thing that might stop you from taking the next step would be the competition.
Yes, there are already a number of people already doing what you are doing.
But uniqueness is what matters.
It was never told by YOU.
Have you watched Kung Fu Panda?
It’s a beautiful animation movie depicting one’s inner strength and the secret of being YOU. Hence this differentiation matters a lot.
One of the best examples of this is Khushii Pathak Misra. She is the founder of The Mindful Abundance. She talks about building an online business. The differentiation she offers is that it is a soul-led business. More emphasis is given to the law of attraction, manifestations, positive attitude rather than hustle and hundred strategies.
One other person I follow and admire is Tim Beehler. His creations are so vivid and different that few of his posts have left a huge impact on me. His branding and positioning are truly good. You can visit his profile to gain inspiration and book a call to gain brand clarity and understand your unique selling proposition.
The Brand Messaging
Once you are crystal clear, you need the messaging.
Hence the formula for what you do is
“I help (your target audience) with (your offer) so that they achieve (the transformation) without (pain point)
“I help personal brands in the coaching industry position themselves as an authority through SEO and branding so that they can convert premium clients.”
What is yours?
The Brand Deliverability
Once the Brand messaging is in place. It is time to show yourself in the authentic self.
Keep your promise while a customer is on their journey towards the purchase of your product.
People love to buy and hate to be sold to.
Hence this can be achieved through strategic branding. Attract clients. That is east but to keep your promise will be the major challenge. If your brand clarity is in place then you can super focus on it even while there are changes with algorithms, social media, internet connections,
Hence having brand clarity helps build a strong personal brand as people connect to a clear message. The message has to evolve with you. The brand story is rich and moe connecting when you are authentic.
Building a strong personal brand is not an overnight success. It requires days, weeks, even years of small efforts in the initial days. We call these the confused struggling, habit-building days.
Most of the time it is the lack of brand clarity that keeps you away from success. Hence follow the above method and if you need more clarity on choosing your niche. Please refer to this article on Steps to Build A Strong Personal Brand
If you are here, reading this, then you are definitely influenced by the big personal brands in the world. Your interest might also pique from the words of digital marketers stressing about building a personal brand. But you know what, you are still confused.
You do know the power of this and might have tried creating your personal brand on social media platforms as well. One of thre main reasons is the distrust in traditional marketing and access to media that is more centered around businesses that create an impact. But it’s not easy, is it?
Building a brand in the coaching industry requires an inner shift, knowledge about the industry, and finally the discipline to stay consistent through the highs and lows of business!
History Of Personal Brands
So let’s first talk about how personal branding came into existence. Although it has always been there, especially as a reputation in all human beings. But mostly associated with kings, pharaohs, ministers, the tribal chief in those times. Their names held reputations and people associated them with the personality traits they possessed.
When we condense and focus it on the households, the head of the family had a trait. And finally, every person already has it. But how intentional you are with respect to the public image, that matters. Now, reputation can be good or bad. But when you are building a personal brand, you will have to intentionally create a reputation with the public. Your core brand values will have to be associated with your personality, values, opinions.
The word” personal branding” was first coined in 1937 in the book Think and Grow Rich by Napoleon Hill.
Later, it was Tom Peters in his 1997 article “The Brand Called You” which presents branding yourself in the “Age of the Individual.”
Now, it is more rampant than ever!
What’s Personal Branding?
Personal branding is the process of creating a perception that individuals are a brand. This will include everything a business brand owns. Be it a personal brand logo, brand presence on social media networks, engagement, website, books and so on.
People trust people and not the logos and hence to create that bond with the audience, personal branding is efficient. They will know who can help them. So go-on, brand yourself!
How to start building a personal brand?
There are different stages in personal branding and if you win over the clarity part, you are halfway to success.
This is the foundation of building a personal brand. The clarity.
WHO You are
WHAT you do
WHY you do it
While answering these questions you will find your brand mission and vision statement.
Read this article on How to craft your personal brand vision and mission statements.
The identity has everything with how people connect to you. The visual identity includes
Brand color palette
Your personal brand is perceived to be an authority or a go-to expert in your field when you gain the trust of your audience.
This can be achieved by becoming familiar with them.
Showing up consistently.
Here’s an article about “How to stay consistent with content creation and the tools I use to produce 100’s on content every single month”
Hence when you show up consistently and provide value to your audience, you showcase yourself as an authority
It means how well you can deliver what you promised to your audience.
The traits of a strong personal brand can be identified through
Unique voice and belief
The Personality Trait( eg: Kindness, brave, grit, and dedication)
Personal Story to connect with the audience
The reviews and feedbacks of the customers(known as User-generated content)
So How Do You Build A Personal Brand?
Let me assure you, it’s not going to be easy. Building a personal brand requires persistence, patience, and a growth mindset. There are no put and fast rules that say how to build a personal brand. It is different for each person.
But there are certain ground rules that you can adapt to brand yourself. This will be beneficial in the long run. Having a consistent record of content creation and loyalty from your followers can land you bigger gigs and also give you a purpose to work on.
A Brand Photoshoot
As expensive as it sounds, it is necessary when you are entering a global market. But if you are new then I have another plan. Look your best, that doesn’t mean over make-up. Just a good suit, a neat haircut, no beards or bushman eyebrows. Make yourself presentable.
Visit your nearest photo studio and get a couple of headshots done. Have them edited for a few bucks and you have a brand photo to create an online identity.
But if are aiming for a global presence and trying to take your business to the next level. I insist that you invest in a good photoshoot with a brand photographer.
This is the age of social media and hence you will probably be on a few social platforms like Facebook, Instagram, Linked In, Twitter, and if you are a blogger, a dedicated blog space.
The first thing you need to do is update your profile picture. Let your brand headshot be the display picture on all the social media platforms. This will help in maintaining consistency which in turn will increase brand awareness and brand connection.
So people will know who you are!
The color palette
Owning brand colors and extensively using them is highly beneficial for people to connect with you and your industry. And If you are not into designing, the process is going to become a bit cumbersome(actually a nightmare). Hence you will need assistance either from some tools or a brand expert.
Let me take you through the free tools you can use to choose your brand colors.
Choose a maximum of two primary colors and two secondary colors
The Primary colors are going to define you in your journey.
Here are some examples of strong personal branding on instagram.
This is my absolute favorite. You get the gist of choosing the right brand colors. They have got many such templates you can choose from. Once you take the colors for your brand. Don’t forget to thank the creator over social media. It’s a good thing to give credit to the designer and the photographer!
Color Hex Color Codes Color-hex gives information about colors including color models (RGB,HSL,HSV and CMYK), Triadic colors, monochromatic…www.color-hex.com
Do explore these tools and finalize your personal brand colors.
How does color help define a brand?
A brand has a visual impact on the reader’s mind and the customer recognizes a brand with certain colors more and hence they help in creating brand connectivity and awareness amongst its users. The color consistency helps in creating a fan base with the product.
Once you are ready with your brand colors, the next is creating content!
Choose Your Niche
Personal brands are more associated with the expertise and passion one has. But after that, we have a whole lot of clarity sessions to be done. If you are not clear about what you want or whom you are going to teach. It all goes downhill
BRAINSTORMING IDEAS TO CHOOSE YOUR NICHE AND MAKE IT PROFITABLE
To understand this perspective, you need to know about human needs, It is known as Maslow’s Hierarchy of Needs where the human needs are segmented.
It is from here, you can brainstorm ideas.
These niches are concerned with helping your reader fulfill their needs in terms of Physiological, safety, love/belonging, self-esteem, self-actualization.
physiological means home, shelter, food.
You can select the niche in this category. Let’s see a few examples
Food blogger- one who travels and visits many hotels and eateries to review those places.
Cooking- You can open your own cooking blog/website and sell your recipe book as a digital product and become an affiliate to the many food products and earn a commission while promoting their brand.
Home- Design, interiors can be an amazing niche if you are interested and have an extraordinary eye for the design and architecture
Home- Decor, art, paintings. If you are an artist and you can paint sculpt, then definitely you can concentrate on this niche.
This is how you start analyzing each topic and select the niche you want to invest time into.
In the meantime, keeping these in mind, try answering the below questions to get a clearer idea because you need to be passionate as well as it requires you to be in the fields for a really long time!
What do you usually search on the internet?
What is that topic that keeps you hooked even while you are speaking to your peers?
It might be movies, books, cooking, travel, photography, writing, business, technology.
Now, I know we are interested in multiple things, but what is one thing that you gravitate the most to?
After jotting it down, I’m sure you are left with 2–3 options. Well, we love many things, don’t we?
But, here’s the catch, narrow the damn thing down.
So now you know about the needs of the people and what you are interested in. To narrow it down you need to find the target audience.
Whom are you writing for? How are you helping your readers? This answers how you will be helping your customers as a personal brand!
HOW TO SELECT YOUR TARGET AUDIENCE?
Selecting the target audience needs a well-placed action plan. Take out your journal: To keep a track of your brand-building activities Or better maintain a Trello board, I totally love managing the website from this tool!
Now, it’s time to answer the below question:
WHOM ARE YOU WRITING FOR?
For example, I selected the Niche: Blogging
I would want to solve some of the reader problems and I make a few problems sentences that my reader is facing.
A reader who wants to open a blog
A reader who wants more traffic to his blog
A reader who wants to monetize his blog.
A reader who wants information about the latest SEO updates
If you select the niche as cooking, try solving the problem of a reader who:
A reader who wants to learn cooking
A reader who wants to learn south Indian Cooking/North-India cooking/Italian etc
A reader who wants to master the cooking art
A reader who has ingredients and looking for a recipe
So on and so forth.
And the list can go on: This is how you select your audience, by selecting what a reader is searching for. You need some data here, and that is why, analytics is an important concept to learn, monitor, and scale your website.
So I hope I helped you with finding out the niche and narrowing it down.
Creating Value Content
Then it is time to start THE WORK. Building a brand overnight is a myth. It is not possible. On the other hand, little achievements in completing small tasks over a period of time are sure to earn the credits.
Once you have decided on your target audience and analyzed their core problems.
Start by creating content pillars.
Content pillars are categories of the main topic that can be understood better with different sub-topics. If helping online coaches to build a strong personal brand is my niche then the content pillars would be
Personal branding essentials
Personal brand examples to inspire
Personal branding on social media
These would be some of the sub-topics I would be concentrating on. Likewise, each of these content pillars will have its own bucket list thereby never running of content ideas to serve my niche.
HOW TO CREATE VALUE CONTENT?
Most of the time, we stop ourselves from giving our all. Hence we need to realize that we gave them
The third category is finding love all over the world. But it is mighty difficult to nail at that.
Hence when you are in business, focus on bringing value to the reader. Come up with something that people can save and read for later using as a guide.
How To Use Social Media To Build Your Personal Brand?
Branding yourself is all about connecting with your audiences, showing up for them, bringing solutions to the table, and letting them know that you are there for them.
Social media platforms help you to connect and be closer to your audiences.
Leverage them to grow as a personal brand.
But each of the social media platforms is a beast in itself. You need to understand the basics to tame them.
Twitter- It’s mostly connecting under 280 characters with your audience and even building a strong network connection in your field. I have met some amazing people, industry leaders and feel really connected to them.
Instagram- It’s mostly visual content that grabs the attention of its users. The many features will have you addicted to the platform but it also provides a great medium to share your insights, build your brand and show consistently to your users.
Quora- This is where you get a chance to help people in a certain way. They are asking for help, regarding a few problems and directed to experts to answer. You can leverage this opportunity to show your expertise and actually help the audience. Through this, you will be positioned as an authority or a go-to expert in your field!
LinkedIn- Are you looking to connect with the minds behind the big brands. You will be able to directly connect with them here. All the industry leaders, right from the corporate hierarchy system can be found here. This helps in your career and also in positioning your personal brand. Stay consistent, helping people is the mantra.
Facebook- Although Facebook has been undergoing a lot of transformations and video content being pushed. You can still find huge value and groups of the target audience who are always in your reach and easy to understand and craft the customer avatar.
Pinterest- It is an image search engine and ranking on Pinterest has also got great conversion rates. Those articles that didn’t make it to google’s first page can rank through the Pinterest platform.
Youtube- It has also grown massively into a video search engine. So, yes, you can help your customer through creating video content and creating trust, credibility and positioning yourself as an authority in your field.
You can use any platform but ultimately it is how you help people. How YOU are making a difference with your content.
Why is personal Branding So Important?
Branding yourself is not a matter for celebrities and influencers anymore. The world is changing at god-speed. the technologies of yesterday are of no use for tomorrow. In this chaos, the world is facing pandemics, wars, and recession.
The main question is WHY should any company keep YOU?
Then answer the question
Why can’t YOU start your own venture?
For both the questions, the answer leads you to one entity. The people! How are you helping or impacting their lies with your existence? What is it that is so powerful that people find value in your work and content?
If you are going to impact lives then your value is more.
So when this happens,
The Benefits of Building a Strong Personal Brand are
You won’t go in search of jobs. Career comes and finds you.
Companies won’t be able to fire you. Instead, they would be willing to pay you more
Your customers will value your time and money won’t be a constraint as you provide immense value. Hence you attract premium clients.
You can start your own venture when you have confidence in your skillsets and position yourself as an authority.
You don’t own businesses anymore, you start brands. You are a brand and a brand stays!
Who needs Personal Branding?
Entrepreneurs, consultants, business coaches, life coaches, fitness coaches, all kinds of coaches, employees, solopreneurs, mompreneurs, everyone needs personal branding. That way they can impact more lives and live a life of abundance!
What is personal branding in business?
Personal Branding in business is the process of building yourself as a brand so that your business ideas flourish with the brand image created. Elon Musk is a personal brand and any business he opens is bound to thrive, because of how people perceive him, a highly skilled and dedicated businessman.
That is how strong building a personal brand would be!
This article might help you- What is personal branding and how to use it for your business
When is the best time to start building my personal brand?
The good time was five years ago, the next best time is NOW. So don’t delay. Start planning and work consistently for the next year. Then stay consistent over the next five years and see how your life can change!
I hope to have answered all your queries if you need more information about this. Please reach out to email@example.com.
I will personally check my emails and answer each one of them.
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