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5 Essential Things You Should Know Before You Start A Blog

5 Essential Things You Should Know Before You Start A Blog

. When I started out blogging, back on 2014, I was little aware about the earning options( monetization) and solopreneur Ideas. What I wanted was a space to expose my creative writing. It was limited to just that but then I started exploring just like you and I loved everything that the internet had to offer. Right from tutorials to start a blog, email marketing and tips to land your content in the first page of Google and more.

But what was out there was completely overwhelming. Too much of information and too little of the call-to-action plans. While my hopes increased by reading the blogs like “ How I earn 2000$ per month by blogging” and eventually hit rock bottom when I got to know only…of blogs actually create income.

So, I know you can relate to all of the above and what I founded out and I’m about to simplify ….it for you. I’m not an expert but I have been in the digital space, trying things out, failing at some, then bouncing back with a perfect strategy. So, read on while I simplify earning through a blog.

I just want you to take a peek, especially if you are new to the blogging space and you have questions!


Difference between blog and website

I was hell confused with these two until I realized that people are selling some products(digital or physical) through a website or blog. All blogs are websites but not all websites are blogs. Websites sell physical products (eg: E-commerce sites) and personal blogs, travel blogs. All of these are providing information on a larger scale. These consist of the informational content.

Read an in-depth article about the “Difference Between Blog and website” here.

Before you start your blog

You need to study, Yes. Research is required because “you are not just starting a blog, you are starting a million dollor business”

Here are a few things you need to decide:

1. Find out the profitable niche:

This is the toughest part of starting a blog and it takes people years to narrow it down. Not for you, because I’ll help you find your niche. But there is a need of tremendous determination from your end as well. Because my friend, it’s hell of a road down there. Read How to Find your Niche here.

2. Decide on the domain name

3.Get the Logo design ready and the site icon too

4. Decide on the colour palatte

5. Decide on the font of your heading and body text and you need to maintain it through-out posts.

6. Find out which social media works best for your business

 Down the lane, you are going to have readers/customers who will be your leads who are going to buy your products or the products that you are referring on your blog. Hence grow your audience. For eg: For artisans, I feel Instagram and Pinterest are the best platforms to build leads. For writers, you can use Medium to have online visibility and then of course Pinterest. Facebook and Twitter have different strategies. So, just pick two social media platforms and master them.

All your images and the pins must be of a consistent color palette you chose for your blog. Use Canva, it is worth every penny with the kind of traffic it helps you with!

Read everything about Hashtags and the best social media platform for any niche.

I recommend new bloggers to start their presence on Pinterest and slowly master it.

3. Observation Strategy:

Start observing, all the resources that you read, all the blogs that you stumble upon. Check out their layout,t their websites, their strategies, look closely at everything that you want to incorporate. Because these people are already earning an income from their blogs. You can learn a lot from these Giants.

Look out for the amount of engagement each topic gets in your selected niche. For eg: In Pinterest, the pins that are having 400–500 saves means that people want to read this kind of topic. Make a note of all the topics.

You can use many other tools such as Google Alerts, Google search, Buzzsumo, Google trends, and so on.

I have made an in-detail list on the tools a new blogger needs in here.

You can also search Google and get the topics. I have made an in-depth article on the Observation strategy before starting your blog. Do read it out.

4. Use the Blogging tools to research in-depth

The research includes Keyword research because a lot of traffic means there is a higher probability for people buying the products you recommend or even buy the products that you are selling on your blog space. Increase traffic through analytics!

Keyword analysis gives you an idea of what people are actually searching for and how you can use it to your benefit.

So here’s a screenshot of the keyword research that I did for my niche” Blogging”. I personally use Ubersuggest by Neil Patil and this guy is an epitome of information. He inspires me with every post

Did you look at the number of searches, now closely look at the columns that give you the search volume? The higher the search volume, the more people are searching for it, and the higher the competition.

Pst: People read the information from only the first page of Google and if you don’t rank, well we are doomed. But that is when the long-tail-keywords come to rescue.

Instead of just typing blogging, type

blogging for beginners, How to Start a Food Blog, How to Start a Travel Blog.

So, people are narrowing down their preference. You can always concentrate on the audience who are already specific about their needs and still rank on the first page.

Read all about the blogging tools that I have mentioned in the Blog.

Now you have decided the niche, got yourself a list of keywords that you going to concentrate on. And then now, use another tool called “Answer the Public” This literally gives you all the combinations that people are searching for. Start using it in your headlines to get more clicks.

Here’s about How to Write a Blog post that gets 1000 views in a single day.

So, you are equipped with the tools, ideas, research. Now time to start the game and win.

Write, edit, and Publish must be your goal.

Because this is not just a blog that you wil be opening, you need to create the brand.

But all through the entire article, did you notice I have actually given links of my other blogs for your reference. I am trying to keep you on my blog. It’s a strategy. These will bring me customers and then increases my income. With more visitors on my site, I can add my blog to Google Adsense and more. It’s like I have a place that has a lot of audiences, people are going to pay me to commission to display their ads. And from every click, I get to earn.

Also did you see I am adding blogging referral links to tools like Ubersugest? These will bring me income if you use them and that is how I use affiliate marketing as a passive income stream from blogging.

Hence I’m selling my own product through the information on my blog and also refer you to the products I genuinely love and make it worth. Hence I’m helping you decide on what’s best.

You earn by helping people. You are guiding them to build their identity and their digital space and that my friends is how you earn through a blog.

How to Choose a Profitable Niche for your Blog and Write For Your Target Audience?

How to Choose a Profitable Niche for your Blog and Write For Your Target Audience?

What Holds Most Of Us Back?

The biggest problem that I ever faced while blogging was the choice of niche. I am sure even you want to start a blog but what to write about is holding you back. 

I started out as a vagabond writer trying to pen everything under the sun with a hat of a creative writer. But it lacked many things that I know today. 

I was a little aware of monetizing the blog, social media marketing, and SEO. It was a huge challenge to niche down the topic coupled with a strong marketing strategy to make the blog a success.

If you are here and yet to open a blog while searching for work-from-home income streams and stumbled upon many many articles that teach you how to start your blog. Then you are still in circles, you don’t know what to blog about! This is the hindrance.

So in this article, I hope to resolve the issue related to selecting your niche to start a successful blog.


Why Should You Start a Blog?

Every person is gifted with an innate ability to help another person. And over the years, skills can be built, learned and gained expertise. Some of you might be good at photography, singing, drawing, art, creative skills, management, professional skills and more. 

You can use your talent to help people resolve their problems through your blog. If you are having a website, then blogging is a way to generate leads. 

Note: You need not be an expert in any category while starting a blog! It’s a learning curve, learn to embrace it.

Niche is basically a category that you are going to blog about. There are millions of Niches but if you want to monetize the blog, it is better if it is a profitable niche that combines with your passion.

Why Select a Profitable Niche?

I started out as a poetess, short fiction writer, and was writing about everything under the sun. I didn’ think about my target audience. That, my friends, is a blunder.

The Niche you are going to choose is going to be profitable only if it helps people. If people are going to come to your blog space to get answers about painting and if you keep writing about cooking, dogs, tea-leaves, then you don’t get the trust of that particular set of audience who loves painting.

But if you are out there to just continue writing hardcore fiction as a hobby or journalling, then it’s fine, pour heart out on a free website. But if you want to monetize a.k.a Earn through Blogging

There is more to just writing.

You are not only blogging. You are building a billion-dollar business.

It means you have selected to solve people’s problems, find them the solutions, and more than that make a difference in their lives after reading your post. 

What’s Stopping You From Blogging?

Probably it’s been a really long time since blogging was on your mind. But you are still not blogging because you are not able to choose what to write about.

Here’s a mindset you need to inculcate, do not worry about SEO, SERP and all the fancy words for now. Just focus on the mindset. 

People are searching for solutions. 

I will provide them with answers and call to action conclusions! 

Hence let’s do some brainstorming!

Brainstorming Ideas To Choose Your Niche and Make It Profitable

To understand this perspective, you need to know about human needs, It is known as the Maslow’s Hierarchy of Needs where the human needs are segmented.

It is from here, you can brainstorm ideas, for eg: The Blogging niches are concerned in helping your reader fulfill their needs in terms of Physiological, safety, love/belonging, self-esteem, self-actualization.

physiological means home, shelter, food.

You can select the niche in this category. Let’s see a few examples 

Food blogger- one who travels and visits many hotels and eateries to review those places.

Cooking- You can open your own cooking blog/website and sell your recipe book as a digital product and become an affiliate to the many food products and earn a commission while promoting their brand.

Home- Design, interiors can be an amazing niche if you are interested and have an extraordinary eye for the design and architecture

Home- Decor, art, paintings. If you are an artist and you can paint sculpt, then definitely you can concentrate on this niche.

This is how you start analyzing each topic and start your own profitable blog.

Get a free copy of the massive niche list I have compiled just for you to understand and find your profitable niche and earn money.

In the meantime, keeping these in mind, try answering the below questions to get a clearer idea because you need to be passionate as well as it requires you to be in the fields for a really long time!

  1. What do you usually search on the internet?
  2. What is that topic that keeps you hooked even while you are speaking to your peers?
  3. It might be movies, books, cooking, travel, photography, writing, business, technology.
  4. Now, I know we are interested in multiple things, but what is one thing that you gravitate the most to?

After jotting it down, I’m sure you are left with 2–3 options. Well, we love many things, don’t we? 

But, here’s the catch, narrow the damn thing down.

So now you know about the needs of the people and what you are interested in. To narrow it down you need to find the target audience.

 Whom are you writing for? How are you helping your readers?

Secret tip: I got a 1000 views on a single day by using this strategy with a new blog. Click here to get that free tip here.

How to select your target audience?

Selecting the target audience needs a well-placed action plan. Take out your blogging journal: To keep a track of your blogging activities Or better maintain a Trello board, I totally love managing the blog from this tool!

Now, it’s time to answer the below question:

Whom are you writing for?

For example, I selected the Niche: Blogging

I would want to solve some of the reader problems and I make a few problems sentences that my reader is facing.

A reader who wants to open a blog

A reader who wants more traffic to his blog

A reader who wants to monetize his blog.

A reader who wants information about the latest SEO updates


If you select the niche as cooking, try solving the problem of a reader who:

A reader who wants to learn cooking

A reader who wants to learn south Indian Cooking/North-India cooking/Italian etc

A reader who wants to master the cooking art

A reader who has ingredients and looking for a recipe

So on and so forth.

And the list can go on: This is how you select your audience, by selecting what a reader is searching for. You need some data here, and that is why, analytics is an important concept to learn, monitor and to scale your blog.

So I hope I helped you with finding out the niche and narrowing it down. Better still, I have compiled a massive list of the profitable niche and the ideas. It is out there for free.

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