. When I started out blogging, back on 2014, I was little aware about the earning options( monetization) and solopreneur Ideas. What I wanted was a space to expose my creative writing. It was limited to just that but then I started exploring just like you and I loved everything that the internet had to offer. Right from tutorials to start a blog, email marketing and tips to land your content in the first page of Google and more.
But what was out there was completely overwhelming. Too much of information and too little of the call-to-action plans. While my hopes increased by reading the blogs like “ How I earn 2000$ per month by blogging” and eventually hit rock bottom when I got to know only…of blogs actually create income.
So, I know you can relate to all of the above and what I founded out and I’m about to simplify ….it for you. I’m not an expert but I have been in the digital space, trying things out, failing at some, then bouncing back with a perfect strategy. So, read on while I simplify earning through a blog.
I just want you to take a peek, especially if you are new to the blogging space and you have questions!
Difference between blog and website
I was hell confused with these two until I realized that people are selling some products(digital or physical) through a website or blog. All blogs are websites but not all websites are blogs. Websites sell physical products (eg: E-commerce sites) and personal blogs, travel blogs. All of these are providing information on a larger scale. These consist of the informational content.
Read an in-depth article about the “Difference Between Blog and website” here.
Before you start your blog
You need to study, Yes. Research is required because “you are not just starting a blog, you are starting a million dollor business”
Here are a few things you need to decide:
1. Find out the profitable niche:
This is the toughest part of starting a blog and it takes people years to narrow it down. Not for you, because I’ll help you find your niche. But there is a need of tremendous determination from your end as well. Because my friend, it’s hell of a road down there. Read How to Find your Niche here.
2. Decide on the domain name
3.Get the Logo design ready and the site icon too
4. Decide on the colour palatte
5. Decide on the font of your heading and body text and you need to maintain it through-out posts.
6. Find out which social media works best for your business
Down the lane, you are going to have readers/customers who will be your leads who are going to buy your products or the products that you are referring on your blog. Hence grow your audience. For eg: For artisans, I feel Instagram and Pinterest are the best platforms to build leads. For writers, you can use Medium to have online visibility and then of course Pinterest. Facebook and Twitter have different strategies. So, just pick two social media platforms and master them.
All your images and the pins must be of a consistent color palette you chose for your blog. Use Canva, it is worth every penny with the kind of traffic it helps you with!
Read everything about Hashtags and the best social media platform for any niche.
I recommend new bloggers to start their presence on Pinterest and slowly master it.
3. Observation Strategy:
Start observing, all the resources that you read, all the blogs that you stumble upon. Check out their layout,t their websites, their strategies, look closely at everything that you want to incorporate. Because these people are already earning an income from their blogs. You can learn a lot from these Giants.
Look out for the amount of engagement each topic gets in your selected niche. For eg: In Pinterest, the pins that are having 400–500 saves means that people want to read this kind of topic. Make a note of all the topics.
You can use many other tools such as Google Alerts, Google search, Buzzsumo, Google trends, and so on.
I have made an in-detail list on the tools a new blogger needs in here.
You can also search Google and get the topics. I have made an in-depth article on the Observation strategy before starting your blog. Do read it out.
4. Use the Blogging tools to research in-depth
The research includes Keyword research because a lot of traffic means there is a higher probability for people buying the products you recommend or even buy the products that you are selling on your blog space. Increase traffic through analytics!
Keyword analysis gives you an idea of what people are actually searching for and how you can use it to your benefit.
So here’s a screenshot of the keyword research that I did for my niche” Blogging”. I personally use Ubersuggest by Neil Patil and this guy is an epitome of information. He inspires me with every post
Did you look at the number of searches, now closely look at the columns that give you the search volume? The higher the search volume, the more people are searching for it, and the higher the competition.
Pst: People read the information from only the first page of Google and if you don’t rank, well we are doomed. But that is when the long-tail-keywords come to rescue.
Instead of just typing blogging, type
blogging for beginners, How to Start a Food Blog, How to Start a Travel Blog.
So, people are narrowing down their preference. You can always concentrate on the audience who are already specific about their needs and still rank on the first page.
Read all about the blogging tools that I have mentioned in the Blog.
Now you have decided the niche, got yourself a list of keywords that you going to concentrate on. And then now, use another tool called “Answer the Public” This literally gives you all the combinations that people are searching for. Start using it in your headlines to get more clicks.
Here’s about How to Write a Blog post that gets 1000 views in a single day.
So, you are equipped with the tools, ideas, research. Now time to start the game and win.
Write, edit, and Publish must be your goal.
Because this is not just a blog that you wil be opening, you need to create the brand.
But all through the entire article, did you notice I have actually given links of my other blogs for your reference. I am trying to keep you on my blog. It’s a strategy. These will bring me customers and then increases my income. With more visitors on my site, I can add my blog to Google Adsense and more. It’s like I have a place that has a lot of audiences, people are going to pay me to commission to display their ads. And from every click, I get to earn.
Also did you see I am adding blogging referral links to tools like Ubersugest? These will bring me income if you use them and that is how I use affiliate marketing as a passive income stream from blogging.
Hence I’m selling my own product through the information on my blog and also refer you to the products I genuinely love and make it worth. Hence I’m helping you decide on what’s best.
You earn by helping people. You are guiding them to build their identity and their digital space and that my friends is how you earn through a blog.