Today, we are going to read about a person who has his way with words. Greg Brad is one of the fastest growing personal brands on Instagram. He is a copywriter with rich experience for working with clients across the six continents. Writing is a powerful way to influence people to take action and a great way to study customer behavior patterns. He promises to 10x your leads through his copywriting skills. His follower counts keep increasing with the value he puts into his content and educates on the platform. Let us learn about his story- the one that determined his success. Presenting you- THE GREG BRAD!
How did your journey as a copywriter start?
Ever since I was a kid, I’ve always been interested in communication. It was fascinating to see why some of my peers were more popular than others, and I soon realized that one of the determining factors was how they communicated.
It led me on a journey with words. I first started as a translator but quickly grew bored of working with other people’s words and wanted to create something myself. I then started offering my copywriting services the same way I offered translating. To my surprise, there was a much bigger demand for copywriting, even though I was relatively new at that time. This opportunity prompted me to switch to a full-time copywriter, and I haven’t looked back since.
Why did you choose Instagram to grow your personal brand?
I used to work a lot on freelancing platforms which are great when you’re getting started but eventually, it all comes down to competing on price, and that’s not the way to go if you want to offer high-quality services.
So, I decided to diversify my sources of leads. It first started with word of mouth and networking, but I wanted to go a step further, and Instagram seemed to be the best choice with it comes to social media platforms.
Tell us about some of your initial hurdles while growing into an authority in your field.
The biggest struggles in my career as a freelancer come from myself rather than other people. For example, I used to think I’m way too young and inexperienced to do it at this level, which was one of the biggest setbacks at the beginning.
However, I soon realized that there were people much younger and much less experienced than me doing even greater things so, I thought to myself, if they can do it, I can, too.
How long did it take you to find your niche?
I was fortunate enough to have many clients at the beginning of my journey, which allowed me to see what kind of work I enjoyed doing the most and what kind of people needed me the most.
I’d say it took me a couple of months from the moment I started offering my services as a copywriter until I found my niche – small business owners.
How important is SEO and copywriting for small business owners?
With the amount of content shared on the internet, SEO becomes more and more important every day. It’s especially important for small businesses who don’t share much content, so they have to pay extra attention to everything they share to get the most out of it.
What was your ambition as a child, and did it help you while carving your career?
I liked watching my peers interact with each other and determine what makes others like them. I believe that my initial ambition was to become popular among my friends, but it eventually turned into something more, and I turned my focus to helping others rather than myself.
Your marketing campaigns are more targeted to conversions through words, how do you understand customer psychology?
Consumer psychology is one of the fundamental aspects of marketing, not only copywriting. Fortunately, our brains haven’t changed much over the decades. There are many resources available to better understand how to leverage the newest findings in customer psychology.
But even though those resources are extremely valuable, you should always look at your own data and see what works and what doesn’t based on your content to get unique insights that you won’t find in scientific papers.
What are the services you provide, and tell us about choosing your target audience?
My services focus on long-form copywriting for lead generation. They include blog posts, case studies, emails, social media content, and lead magnets, such as eBooks.
In the beginning, I would write anything I got asked for, but eventually, I realized that I enjoy long-form copywriting the most. It also turned out to solve one of my target audience’s biggest problems, which is lead generation.
When it comes to choosing the target audience, I chose it based on the insights I got from my early clients back when my niche wasn’t yet defined.
Why is personal branding important in this digital era?
The internet makes it easy for everybody to start their own brands, which is amazing. But, at the same time, more competition means that it’s more difficult to stand out. Because of that, you need to put in extra effort to differentiate yourself from other people doing the same thing you do.
Where can we contact you?
You can contact me through my Instagram account @thegregbrad where I share daily tips and tricks on generating leads through copywriting.