How to Choose a Profitable Niche for your Blog and Write For Your Target Audience?

content writing, blogging for beginners, business, indian blogger, SEO,

What Holds Most Of Us Back?

The biggest problem that I ever faced while blogging was the choice of niche. I am sure even you want to start a blog but what to write about is holding you back. 

I started out as a vagabond writer trying to pen everything under the sun with a hat of a creative writer. But it lacked many things that I know today. 

I was a little aware of monetizing the blog, social media marketing, and SEO. It was a huge challenge to niche down the topic coupled with a strong marketing strategy to make the blog a success.

If you are here and yet to open a blog while searching for work-from-home income streams and stumbled upon many many articles that teach you how to start your blog. Then you are still in circles, you don’t know what to blog about! This is the hindrance.

So in this article, I hope to resolve the issue related to selecting your niche to start a successful blog.


Why Should You Start a Blog?

Every person is gifted with an innate ability to help another person. And over the years, skills can be built, learned and gained expertise. Some of you might be good at photography, singing, drawing, art, creative skills, management, professional skills and more. 

You can use your talent to help people resolve their problems through your blog. If you are having a website, then blogging is a way to generate leads. 

Note: You need not be an expert in any category while starting a blog! It’s a learning curve, learn to embrace it.

Niche is basically a category that you are going to blog about. There are millions of Niches but if you want to monetize the blog, it is better if it is a profitable niche that combines with your passion.

Why Select a Profitable Niche?

I started out as a poetess, short fiction writer, and was writing about everything under the sun. I didn’ think about my target audience. That, my friends, is a blunder.

The Niche you are going to choose is going to be profitable only if it helps people. If people are going to come to your blog space to get answers about painting and if you keep writing about cooking, dogs, tea-leaves, then you don’t get the trust of that particular set of audience who loves painting.

But if you are out there to just continue writing hardcore fiction as a hobby or journalling, then it’s fine, pour heart out on a free website. But if you want to monetize a.k.a Earn through Blogging

There is more to just writing.

You are not only blogging. You are building a billion-dollar business.

It means you have selected to solve people’s problems, find them the solutions, and more than that make a difference in their lives after reading your post. 

What’s Stopping You From Blogging?

Probably it’s been a really long time since blogging was on your mind. But you are still not blogging because you are not able to choose what to write about.

Here’s a mindset you need to inculcate, do not worry about SEO, SERP and all the fancy words for now. Just focus on the mindset. 

People are searching for solutions. 

I will provide them with answers and call to action conclusions! 

Hence let’s do some brainstorming!

Brainstorming Ideas To Choose Your Niche and Make It Profitable

To understand this perspective, you need to know about human needs, It is known as the Maslow’s Hierarchy of Needs where the human needs are segmented.

It is from here, you can brainstorm ideas, for eg: The Blogging niches are concerned in helping your reader fulfill their needs in terms of Physiological, safety, love/belonging, self-esteem, self-actualization.

physiological means home, shelter, food.

You can select the niche in this category. Let’s see a few examples 

Food blogger- one who travels and visits many hotels and eateries to review those places.

Cooking- You can open your own cooking blog/website and sell your recipe book as a digital product and become an affiliate to the many food products and earn a commission while promoting their brand.

Home- Design, interiors can be an amazing niche if you are interested and have an extraordinary eye for the design and architecture

Home- Decor, art, paintings. If you are an artist and you can paint sculpt, then definitely you can concentrate on this niche.

This is how you start analyzing each topic and start your own profitable blog.

Get a free copy of the massive niche list I have compiled just for you to understand and find your profitable niche and earn money.

In the meantime, keeping these in mind, try answering the below questions to get a clearer idea because you need to be passionate as well as it requires you to be in the fields for a really long time!

  1. What do you usually search on the internet?
  2. What is that topic that keeps you hooked even while you are speaking to your peers?
  3. It might be movies, books, cooking, travel, photography, writing, business, technology.
  4. Now, I know we are interested in multiple things, but what is one thing that you gravitate the most to?

After jotting it down, I’m sure you are left with 2–3 options. Well, we love many things, don’t we? 

But, here’s the catch, narrow the damn thing down.

So now you know about the needs of the people and what you are interested in. To narrow it down you need to find the target audience.

 Whom are you writing for? How are you helping your readers?

Secret tip: I got a 1000 views on a single day by using this strategy with a new blog. Click here to get that free tip here.

How to select your target audience?

Selecting the target audience needs a well-placed action plan. Take out your blogging journal: To keep a track of your blogging activities Or better maintain a Trello board, I totally love managing the blog from this tool!

Now, it’s time to answer the below question:

Whom are you writing for?

For example, I selected the Niche: Blogging

I would want to solve some of the reader problems and I make a few problems sentences that my reader is facing.

A reader who wants to open a blog

A reader who wants more traffic to his blog

A reader who wants to monetize his blog.

A reader who wants information about the latest SEO updates


If you select the niche as cooking, try solving the problem of a reader who:

A reader who wants to learn cooking

A reader who wants to learn south Indian Cooking/North-India cooking/Italian etc

A reader who wants to master the cooking art

A reader who has ingredients and looking for a recipe

So on and so forth.

And the list can go on: This is how you select your audience, by selecting what a reader is searching for. You need some data here, and that is why, analytics is an important concept to learn, monitor and to scale your blog.

So I hope I helped you with finding out the niche and narrowing it down. Better still, I have compiled a massive list of the profitable niche and the ideas. It is out there for free.

Brunda Sunil

Brunda Sunil

Founder & SEO Content Strategist

She loves all things words. Having worked as an SEO content writer for seven years in different industries. She now passionately works as an SEO content strategist and entrepreneur. She helps start-ups, solopreneurs and personal brands with high-quality SEO content for generating organic traffic through content strategy and a holistic SEO approach to rank the client’s website on google’s first page.

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  1. 10 Types Of Blog Posts That You can Write To Drive Traffic - DigiSprout - […] This article will help you with your niche finalization and Target audience! […]

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